Marketing and Communications

Marketing & Communication Lead

Position Summary

The lead will establish and lead the strategy and implementation that consistently articulates the work we do using diverse platforms; and position and build Aikaarth’s brand. The lead will build and implement strategy for communications, public and media relations and strategic partnerships. The Lead will be an ambassador for Aikaarth, building and maintaining relationships with the media, as well as other key constituencies, including fellows, leadership team and external partners.

Key Responsibilities

Defining the overall brand identity, brand strategy and core messages of Aikaarth, while developing and executing strategies to build brand awareness; seek out and leverage opportunities to feature Aikaarth.
Conceptualizing, leading and implementing the marketing, advertising, PR and media strategy and initiatives for Aikaarth using online and offline marketing channels.
Serving as the primary liaison with reporters; manage incoming media inquiries; pitch stories; write and manage review of communications materials (social media, website, reports, press releases, etc.); provide rapid and strategic response to queries to increase visibility and brand stature of Aikaarth.
Deploy successful marketing campaigns, special events and initiatives and own their implementation from ideation to execution to engage, educate and motivate stakeholders and achieve organizational goals.
Initiating and managing strategic external relationships to support the goals of Aikaarth, including (as relevant) with multilateral organizations, events, media outlets, NGOs, etc.
Design, build and maintain our social media presence across all digital channels.

Knowledge and Technical Skills

Creative aptitude and familiarity with interactive design and social media marketing platform.
Strong competency in media relations.

Competencies and Abilities

Ability to effectively interface with multiple audiences, internal teams and stakeholders while presenting complex ideas clearly and in an engaging manner.
Strong communication skills to deliver compelling messages through oral and written medium to diverse stakeholders using online and offline channels.
Ability to produce valuable and engaging content for our social media and website.
Strong networking, people management and relationship building skills to invest stakeholders in the work we do.
Strong time management skills and flexibility in order to accommodate multiple projects simultaneously.

Preferred

Relevant work experience in marketing and communications/PR.
An advanced degree in communications or a related field.

Note: This will be a minimum of one year of commitment.

Step 1 of 3

Name*
First Name Last Name
Date of Birth*
MM slash DD slash YYYY
Gender*
Mobile Number*
Alternate Mobile Number
Email-ID*
Alternate Email-ID
Highest Level of Education*
Other Highest Level of Education*
Current Professional Status*
Other Professional Status*
Name of the current college/university/company/organization. (If this does not apply, please mention "Not applicable").*

Question #1: Please tell us about a time when you set an ambitious or challenging goal or took up an ambitious task and persevered through challenges in order to meet it.**
Your commitment must be of at least three months and should be from a professional or extracurricular context only. (Do not share personal examples or achievements such as preparing for an exam, trying to settle in a new city or committing to lose weight). It should also be a recent one (within the last 1-2 year). Please make sure you answer all the questions: What goal or commitment were you trying to achieve? How long did you have to achieve it? What challenges did you face when trying to achieve this goal? What did you do to overcome these challenges? What was the final outcome?
Question #2 : We believe nothing drives individual and collective impact like passion for and commitment to a shared vision. We’d like to understand: Why do you want to be a part of the leadership team at Aikaarth?*
We’d like to understand: Why do you want to be a part of the leadership team at Aikaarth? What is your understanding of a world of justice?
Question #3: What goals would you set as Marketing & Communication Lead, and how would you achieve these goals?*
We’d like to understand: The goals you would set as the Marketing & Communication Lead. The strategy to achieve the goals. The plan of action to implement the strategy.

Do you have any prior experience in this field?*
If Yes, we'd like to understand: What was your role/position? What was the goal you were trying to achieve, the responsibilities you had and how did you go about achieving it? What was the outcome?

Marketing & Communication Lead

Competencies and Abilities

Aikaarth requires an inspiring force and so, we call upon you tobe the force, may the force be with you

#TuRaastaBan